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February 2018 - Faux Direct
February 17, 2018

Have you ever thought about opening your own yoga studio? There are many people out there who are passionate about the practice of yoga as well as possess an entrepreneurial spirit. They are driven, hardworking, and looking for their next step. If you find yourself relating to this, then perhaps this is your calling. We are going to give you all the ins and outs on how to create your own yoga studio that can serve both as your personal sanctuary and a revenue-generating machine.

Step 1: Create a Business Plan

In order for any business to be successful, you have to have a plan on how you are going to get there. This task is far less daunting than it seems. There are many books out there that can get you started, as well as online tutorials. Ultimately, you will want to have a good understanding of your startup costs, expenses and revenues as well as design a working marketing strategy.

Step 2: Create a Relaxing Ambiance

One of the most evoking things of a yoga studio is the ambiance. This, along with the overall instruction of the practice, is what is going to keep bringing people back in. You want to make sure that your studio provides a place for people to come and be free of distraction. Avoid clutter on the walls, choose soft color palettes, and avoid harsh lighting. Consider using faux wood or faux brick panels from Faux Direct to create an accent wall behind where the instructor stands. This addition is not only affordable and easy to install on your own, but will add a unique touch.

Here’s a good example of what a peaceful yoga practicing room looks like:

In addition to this, you’ll want a front “office” space where guests can check-in, put their personal belongings, and use a restroom. This is also a great place to sell merchandise, refreshing drinks and healthy snacks.

Step 3: Design Your Logo and Website

All businesses need an active website and an eye-catching logo. Get creative with your business name, and hire a graphic designer if needed. There are also many companies out there who will happily work with you on website design and implementation.

Step 4: Spread the Word!

Now that you are ready to get going, it’s time to get clients! Spread the word by attending Farmer’s Markets, passing out business cards, advertising in other local businesses, and being active on social media. Social media is an effective and free way to spread the word. Encourage people to share your posts and ‘like’ and follow your pages.

Step 5: Expect to Make Mistakes

Like any startup business, you will make mistakes and learn as you go. It’s okay! Cut yourself some slack and understand that mistakes are going to happen. The best you can do is learn from your mistakes, put new strategies in place, and keep moving forward. You may have low profit margins in the beginning, but consistency is key. As with anything, time will only help improve your newly established yoga business.

February 13, 2018

There are many people passionate about ‘going green’ and helping keep the environment as clean as possible.  With the rise in population and increased use in automobiles, airplanes, and factories, even the smallest changes implemented by human beings can make a difference in maintaining our earth. Today we are going to talk specifically about small changes that can be made at home that require little effort and can go a long way.  In addition to helping the earth, you will also save some money!

Change in Cleaning Products
Many people don’t realize the toxicity of every-day household cleaning products. A study done by the Environmental Working Group revealed that 53% of household cleaning products contained ingredients that are harmful to the lungs.  Don’t be fooled by a cleaning product’s labels, either.  Many are marked with the words ‘green’ or ‘clean’, but they can actually be far from that.  Make sure you read the ingredients and try and avoid toxic chemicals.  Here’s a website that lists out 8 of the most harmful, hidden toxins found in common household cleaners: (https://experiencelife.com/article/8-hidden-toxins-whats-lurking-in-your-cleaning-products/).

Simple Change
create your own household cleaners!  This will save lots of money in the long run.  Invest in a few glass spray bottles, and create your own cleaners out of water, vinegar, baking soda, lemon and essential oils.

Recycle
This seems silly, but there are a good amount of people who don’t actually take the time to recycle.  Helping eliminate a bulk of the paper and cardboard that fills our landfills is an easy to make change.

Simple ChangeUtilize your recycling bins, and if you don’t have any- create them!  Make sure your separate your plastics and glass from the paper products.

Faux Wall Paneling
When it comes to home projects, both indoors and out, lots of people opt for authentic wood, brick and stone.  However, you can easily save a tree and opt for faux wood versus authentic wood.  Faux wall paneling is more affordable than their authentic counterparts, can be used inside as well as outside, and are DIY.

Simple Changepurchase faux wall panels from fauxdirect.com for your next house project instead of using authentic brick, stone or wood.

Purchase Pre-Owned Stuff
Now, we’re not advising you to go out and dumpster dive for ratty old mattresses in order to save a buck or two and make the earth greener.  However, there are many things that you can purchase that are pre-owned and are actually in really great condition.
Simple Change: shop local consignment stores, Craiglist, or Offer Up for furniture, housewares, and even clothing!

By implementing these simple changes into your everyday routine, you can help preserve our environment and simultaneously save money.

February 5, 2018

There are many products on the market to choose from, but few that can provide the versatility of faux wall paneling.  Choosing to spend your money on something that can give you more options is far better than blowing your cash on a product with limitations.  Read on to see how faux wall paneling is the most versatile product on the market.

What is it?
First, let us define what faux wall paneling is.  Chances are, you have actually seen faux paneling in your lifetime quite a bit; you just don’t know it isn’t real.  Faux wall panels are panels made from polyurethane and are design to look exactly like authentic stone, brick or wood.  The panels are cast from their authentic counterparts, and then painted to match them exactly.  Faux wall paneling has the same look and feel as authentic brick, stone and wood, without the associated cost or laborious installation.

Faux wall panels are incredibly durable, as the material they are made out of is impervious to moisture.  This makes each panel resistant to rot, mold and mildew.  They are weatherrpoof, UV resistant, and termite resistant.

How are they Used?
The beauty of faux wall paneling are the amount of projects that can be completed with them! There are so many applications.  First of all, because they are weatherproof, you are not limited to using them either indoors or out.  They work great in all climates and can handle all types of weather like a champ.

  •  Outdoor Applications
    Outdoors, faux wall paneling is most commonly used on the exterior of homes, business properties, and signs.  They are also used to create various things, such as: entry gates, fence posts, fire pits, outdoor kitchens, and landscape eye candy such as a rock waterfall in a pool or a rock wall in a back yard.
  • Indoor Applications
    Indoors, faux wall paneling is most used to create accent walls.  Faux brick is also incredibly popular placed around mantles and fireplaces and used in kitchens as a backsplash.  Faux stone is used in bathrooms to create a dreamy, spa-like atmosphere.  Faux wood is used to create wainscoting and line staircase walls.  Faux wall panels can even be used to create man caves or wine cellars!

Easy to Install
One of the greatest feature of faux wall paneling is that they are DIY.  Anyone can instal them, even without formal carpentry training.  They are easy to cut and applied to the wall using standard tools, liquid adhesive and standard caulking.  A typical faux wall paneling project takes a mere several hours to complete.
As you can see, the opportunities with faux wall paneling are endless. They can be used on any existing wall surface, indoors or out to create the look of your dreams.  Head to our Products section now to see which faux wall paneling is awaiting you to transform your home.

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