Have you ever thought about opening your own yoga studio? There are many people out there who are passionate about the practice of yoga as well as possess an entrepreneurial spirit. They are driven, hardworking, and looking for their next step. If you find yourself relating to this, then perhaps this is your calling. We are going to give you all the ins and outs on how to create your own yoga studio that can serve both as your personal sanctuary and a revenue-generating machine.
Step 1: Create a Business Plan
In order for any business to be successful, you have to have a plan on how you are going to get there. This task is far less daunting than it seems. There are many books out there that can get you started, as well as online tutorials. Ultimately, you will want to have a good understanding of your startup costs, expenses and revenues as well as design a working marketing strategy.
Step 2: Create a Relaxing Ambiance
One of the most evoking things of a yoga studio is the ambiance. This, along with the overall instruction of the practice, is what is going to keep bringing people back in. You want to make sure that your studio provides a place for people to come and be free of distraction. Avoid clutter on the walls, choose soft color palettes, and avoid harsh lighting. Consider using faux wood or faux brick panels from Faux Direct to create an accent wall behind where the instructor stands. This addition is not only affordable and easy to install on your own, but will add a unique touch.
Here’s a good example of what a peaceful yoga practicing room looks like:
In addition to this, you’ll want a front “office” space where guests can check-in, put their personal belongings, and use a restroom. This is also a great place to sell merchandise, refreshing drinks and healthy snacks.
Step 3: Design Your Logo and Website
All businesses need an active website and an eye-catching logo. Get creative with your business name, and hire a graphic designer if needed. There are also many companies out there who will happily work with you on website design and implementation.
Step 4: Spread the Word!
Now that you are ready to get going, it’s time to get clients! Spread the word by attending Farmer’s Markets, passing out business cards, advertising in other local businesses, and being active on social media. Social media is an effective and free way to spread the word. Encourage people to share your posts and ‘like’ and follow your pages.
Step 5: Expect to Make Mistakes
Like any startup business, you will make mistakes and learn as you go. It’s okay! Cut yourself some slack and understand that mistakes are going to happen. The best you can do is learn from your mistakes, put new strategies in place, and keep moving forward. You may have low profit margins in the beginning, but consistency is key. As with anything, time will only help improve your newly established yoga business.